Marketing Blog

As an education technology company trying to sell digital learning tools to college students, one could argue that Snapchat is the most important social media platform to be marketing on. With that being said, Snapchat is also the least understood among major social sites like Facebook, Instagram, YouTube, and Twitter. Marketing to college students effectively requires businesses to create content that meets their audience where they’re focusing their eyeballs - and right now, the attention is on Snapchat. Whether you’re an educational technology company selling digital textbooks, online simulation software, exam prep resources, or online courses, try adding the following...

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Conference Recap: On March 16, our CEO, Liza Viana, and Digital Marketing Strategist, Dan Gejay, gave a presentation at the 2018 CUPRAP event in Lancaster, PA. Since the crowd at CUPRAP (College & University Public Relations and Associated Professionals) was comprised of mostly marketers and communications professionals from colleges and universities, we focused our session on how higher education organizations can best utilize both organic and paid social media marketing strategies to keep students engaged. This is such a hot topic! We touched on ways colleges can implement Snapchat Geofilter ads to empower students to share their on-campus experiences with…

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Are you looking to get more leads at your next education conference? Attending conferences as an education technology organization is all about making face-to-face connections with the people (ideally the decision makers) who could potentially find value in the products or services you offer. However, with most conferences lasting only a couple of days - and some even hours - how can you most effectively attract and engage with the right people, especially when the conference draws a big crowd? Maintain the goal of creating new relationships and strengthening existing ones with face-to-face connections, but a large part of your...

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Email marketing is a fickle beast. It's difficult enough keeping your list of contacts growing with relevant new subscribers, let alone getting those subscribers to actually open your emails and care about what you have to say. Thanks to our friends over at SmartMail (with a little help from The Beatles), you can sail off in a yellow submarine full of high click-through rates and engaged subscribers with this infographic of the top 10 email marketing tips and best practices. Head over to SmartMail to get their full list of 52 email marketing strategies to help improve your open rates, click-throughs, and conversions! Need help with email...

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Facebook for Credit Unions Guess what?! Your credit union customers are on Facebook. With nearly 2 billion monthly active users and roughly 65% of them logging in every single day, we can say that with confidence - regardless of industry or business size. We’ll be the first ones to admit that credit unions and the banking industry isn’t the sexiest topic coming through the feed, but with the right strategy and some practice, you can be running ROI positive Facebook marketing campaigns to help build relationships with potential customers in your area, drive relevant traffic to key landing pages on...

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There's no denying the power of video in today's digital landscape. When's the last time you opened your Facebook or Instagram feeds without seeing auto-play videos or sponsored video ads? You probably can't even remember at this point! With over 500 million people watching video every single day on Facebook alone, it's time for marketers to buckle down and position video towards the top of their digital strategy. We know what you're thinking... "I don't have the time or the budget to create high quality videos for my business." Forget production teams and "Lights, Camera, Action!" callouts - with amazing advances in smart-phone...

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Facebook for Credit Unions Is your credit union or community bank on Facebook? Are you looking for better ways to use Facebook to build relationships and attract new clients? You are DEFINITELY not alone. When we’re working with clients in the banking industry or talking to marketers on our 2-hour Social Media Marketing training calls, there’s a handful of questions that consistently come up around Facebook marketing strategies for credit unions. How does the algorithm work? What should I be posting? How do I know if I’m reaching the right people? How can I drive more traffic to my website? How do I...

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The Challenge Now that your recruiting and admissions efforts have paid off, it’s prime time to focus on higher education social media marketing to increase student engagement on campus and create lifelong brand advocates. Effectively utilizing social media marketing for colleges is key to engaging students throughout the school year. The challenge with running social media marketing campaigns for higher education starts with figuring out how both social media and mobile behavior fit into students lives and university structure. Once you’ve established which platforms can best help you achieve your online goals, try putting these higher education social media marketing campaign...

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The Challenge Are you using social media to recruit college students to your institution? Or, better yet: Are you effectively using social media for recruitment? Universities and marketing professionals for decades have been using the same tried and true methods to communicate with potential students. However, as the digital and mobile worlds continue to advance, the way those students research and decide on a university changes, so your higher education marketing strategy needs to change, as well. Sure, direct mail, commercials, counselor recommendations, and college visits are critical components of college admissions, but as prospective students turn to Instagram, Snapchat, and Facebook to aid...

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Make database segmentation a key part of your email marketing strategy, and watch your email campaigns take off.  Email is an incredibly efficient way to market to your audience. Your email list ideally is filled with what’s called a “warm audience” – subscribers who intentionally opted-in to hear from you on a regular basis. It’s a lot easier to sell to that audience than a “cold” one – people who have never heard from you before. And your email list doesn’t have to be huge for you to see success in your email marketing campaigns. We were psyched to be part of…

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"SEO is a constantly evolving area of our industry. It can never be 'one and done' when it comes to any SEO work we do for a client." Search engine optimization (SEO) is tough. It's something one constantly has to stay on top of to be good at it, and it's often confusing to marketers and business owners who know they need SEO, but who aren't exactly sure what it is or how to "do it right." But here at EDGE Creative, we get it - and we're good at it. We're up-to-date on all of the latest SEO trends and...

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Facebook recently made some HUGE updates to Facebook Groups; here are the 5 biggest Facebook changes in 2017 for groups, so far, and how they affect you. Although Facebook always seems to be making changes and improvements (not all changes are considered improvements by everyone!) to its booming social media platform, one of their most recent sets of Facebook changes in 2017 so far is to Facebook Groups. “Groups” can be created to discuss, plan, and collaborate different ideas. You should be using this feature of Facebook to build a community around your business or product to help grow brand ambassadors, and...

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he majority of web traffic is driven by search engines, specifically Google, Bing and Yahoo! Search engines are the primary method of navigation for pretty much all internet users. So it's really important for you to understand how to optimize your website for search so that it you can get the maximum potential traffic. Want to learn how a search engine works? Click here to find out! Search Engine Optimization (SEO) is a strategy used to get traffic to your site organically and to boost your website rankings on search engine results pages (SERPs), which are the pages displayed by the search engines in...

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It’s incredibly important for businesses – both brick-and-mortar and digital – to have some basic answers to the question, “how do search engines work?” if they want their businesses to be found online. Knowing the paths search engines like Google and Bing take when deciding what search results to show someone can determine whether or not you get that person as your next customer or sale. So let’s start educating you on the basics of how search engines work! When you search for something on the Internet, what search engine do you use? If you are like the 80.19% of…

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Your university’s website is one of the most important investments you’ll make in when it comes to the marketing you do to recruit more students to your school. So, what makes a great university website? Read on to find out what the best university websites in 2017 have in common – and how your school can emulate their success. Good websites these days do more than display information; they build a bridge to your prospective students, their families, and donors. Your university website must achieve the highest level of aesthetic appeal and usability that will build an ongoing relationship with visitors and keep...

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Is it your job to use social media to help market your business? Well, you’re in luck! A new report has just come out from a leading industry organization, Social Media Examiner, to help marketers and those in charge of marketing their business understand the “who, what, where, when, and why” of social media. If you run a small business, this is also a must-read for you, since social media provides the biggest opportunities for you in marketing on a budget with maximum results. Consider this the State of the Union for digital marketers. SME’s ninth-annual study uses data from over 5,700…

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Chances are, high school students surfing around the Internet, scoping out potential colleges, aren’t going to decide they want to apply to your school the first time they come across your website. They’re not going to think immediately that what you’re offering is so awesome, that it jumps to the top of their “dream schools” list, and they try to convince their parents to spend their hard-earned money paying for tuition. But wouldn’t it be great if that happened? When creating their marketing strategies, higher education institutions need effective ways to convert those website visits into legit leads that your…

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When it comes to how to write a press release, you need to remember to include killer headlines and subject lines, while utilizing the “hamburger” technique and SEO tricks. Say buh-bye to the old-fashioned press releases you knew to be true about 5 years ago, because guess what, they’ve changed! Great press release examples now feature killer headlines and subject lines, key utilization of the “hamburger” technique and SEO tricks. With so much of the media shifting to the online space and the tremendous increase of influencers and brand ambassadors on social media, you need to not only be focusing…

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When the Internet was new, everyone loved hearing that distinctive “You’ve got mail!” But how about now? Do people feel the same way? Is email marketing still a worthwhile tactic for businesses? The simple answer is: ABSOLUTELY! Email marketing has a 3800% (yes, that’s two zeroes) return on investment (ROI), and brings in $38 for every $1 spent. And when you adopt marketing automation – to make your life 10 times easier and to ensure every segment of your databases getting the personalized emails in the proper response time that they deserve – you’re off to the races. For examples, studies…

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Stop spending money on ineffective, expensive higher ed PR campaigns. Adopt paid search and dig deep into these higher education marketing trends for 2017, and use strategies that work.  The 2017 marketing trends are all about diving into the most current ways and formats for engaging with prospects.  So what’s the climate like right now for reaching student prospects? It’s all about social media and video. Before You Read On, Know This... You need to allocate ample amounts of your marketing budget to digital ad spending. A September 2016 report from eMarketer shows that by the end of 2017, U.S. digital ad...

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