Marketing Blog

As an education technology company trying to sell digital learning tools to college students, one could argue that Snapchat is the most important social media platform to be marketing on. With that being said, Snapchat is also the least understood among major social sites like Facebook, Instagram, YouTube, and Twitter. Marketing to college students effectively requires businesses to create content that meets their audience where they’re focusing their eyeballs - and right now, the attention is on Snapchat. Whether you’re an educational technology company selling digital textbooks, online simulation software, exam prep resources, or online courses, try adding the following...

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Conference Recap: On March 16, our CEO, Liza Viana, and Digital Marketing Strategist, Dan Gejay, gave a presentation at the 2018 CUPRAP event in Lancaster, PA. Since the crowd at CUPRAP (College & University Public Relations and Associated Professionals) was comprised of mostly marketers and communications professionals from colleges and universities, we focused our session on how higher education organizations can best utilize both organic and paid social media marketing strategies to keep students engaged. This is such a hot topic! We touched on ways colleges can implement Snapchat Geofilter ads to empower students to share their on-campus experiences with…

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Are you looking to get more leads at your next education conference? Attending conferences as an education technology organization is all about making face-to-face connections with the people (ideally the decision makers) who could potentially find value in the products or services you offer. However, with most conferences lasting only a couple of days - and some even hours - how can you most effectively attract and engage with the right people, especially when the conference draws a big crowd? Maintain the goal of creating new relationships and strengthening existing ones with face-to-face connections, but a large part of your...

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Facebook for Credit Unions Guess what?! Your credit union customers are on Facebook. With nearly 2 billion monthly active users and roughly 65% of them logging in every single day, we can say that with confidence - regardless of industry or business size. We’ll be the first ones to admit that credit unions and the banking industry isn’t the sexiest topic coming through the feed, but with the right strategy and some practice, you can be running ROI positive Facebook marketing campaigns to help build relationships with potential customers in your area, drive relevant traffic to key landing pages on...

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Facebook for Credit Unions Is your credit union or community bank on Facebook? Are you looking for better ways to use Facebook to build relationships and attract new clients? You are DEFINITELY not alone. When we’re working with clients in the banking industry or talking to marketers on our 2-hour Social Media Marketing training calls, there’s a handful of questions that consistently come up around Facebook marketing strategies for credit unions. How does the algorithm work? What should I be posting? How do I know if I’m reaching the right people? How can I drive more traffic to my website? How do I...

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The Challenge Now that your recruiting and admissions efforts have paid off, it’s prime time to focus on higher education social media marketing to increase student engagement on campus and create lifelong brand advocates. Effectively utilizing social media marketing for colleges is key to engaging students throughout the school year. The challenge with running social media marketing campaigns for higher education starts with figuring out how both social media and mobile behavior fit into students lives and university structure. Once you’ve established which platforms can best help you achieve your online goals, try putting these higher education social media marketing campaign...

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The Challenge Are you using social media to recruit college students to your institution? Or, better yet: Are you effectively using social media for recruitment? Universities and marketing professionals for decades have been using the same tried and true methods to communicate with potential students. However, as the digital and mobile worlds continue to advance, the way those students research and decide on a university changes, so your higher education marketing strategy needs to change, as well. Sure, direct mail, commercials, counselor recommendations, and college visits are critical components of college admissions, but as prospective students turn to Instagram, Snapchat, and Facebook to aid...

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Facebook recently made some HUGE updates to Facebook Groups; here are the 5 biggest Facebook changes in 2017 for groups, so far, and how they affect you. Although Facebook always seems to be making changes and improvements (not all changes are considered improvements by everyone!) to its booming social media platform, one of their most recent sets of Facebook changes in 2017 so far is to Facebook Groups. “Groups” can be created to discuss, plan, and collaborate different ideas. You should be using this feature of Facebook to build a community around your business or product to help grow brand ambassadors, and...

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Your university’s website is one of the most important investments you’ll make in when it comes to the marketing you do to recruit more students to your school. So, what makes a great university website? Read on to find out what the best university websites in 2017 have in common – and how your school can emulate their success. Good websites these days do more than display information; they build a bridge to your prospective students, their families, and donors. Your university website must achieve the highest level of aesthetic appeal and usability that will build an ongoing relationship with visitors and keep...

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Is it your job to use social media to help market your business? Well, you’re in luck! A new report has just come out from a leading industry organization, Social Media Examiner, to help marketers and those in charge of marketing their business understand the “who, what, where, when, and why” of social media. If you run a small business, this is also a must-read for you, since social media provides the biggest opportunities for you in marketing on a budget with maximum results. Consider this the State of the Union for digital marketers. SME’s ninth-annual study uses data from over 5,700…

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Chances are, high school students surfing around the Internet, scoping out potential colleges, aren’t going to decide they want to apply to your school the first time they come across your website. They’re not going to think immediately that what you’re offering is so awesome, that it jumps to the top of their “dream schools” list, and they try to convince their parents to spend their hard-earned money paying for tuition. But wouldn’t it be great if that happened? When creating their marketing strategies, higher education institutions need effective ways to convert those website visits into legit leads that your…

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Stop spending money on ineffective, expensive higher ed PR campaigns. Adopt paid search and dig deep into these higher education marketing trends for 2017, and use strategies that work.  The 2017 marketing trends are all about diving into the most current ways and formats for engaging with prospects.  So what’s the climate like right now for reaching student prospects? It’s all about social media and video. Before You Read On, Know This... You need to allocate ample amounts of your marketing budget to digital ad spending. A September 2016 report from eMarketer shows that by the end of 2017, U.S. digital ad...

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Sure, Facebook Live is the latest – and greatest? – in live video streaming. But what are some ways to use Facebook Live to grow an audience or customer base for your business or brand? We’ve got some inspiration for you in that area! First, here’s some background: Facebook Live is a live video streaming service that lets anyone broadcast live videos from their mobile device straight to their Facebook News Feed. Videos can last up to 90 minutes, and appear in News Feed and on the broadcaster’s Page or profile while they are live. Facebook also recently updated the News Feed so its live…

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Live video takes top place on most every list for what’s trending in marketing in 2017. So what’s all the buzz about? To compete, Facebook recently launched Facebook Live, a live video streaming service that lets anyone broadcast live videos from their mobile device straight to their Facebook News Feed. Videos can last up to 90 minutes, and appear in News Feed and on the broadcaster’s Page or profile while they are live. Facebook also recently updated the News Feed so its live videos are more likely to appear higher in News Feed when those videos are actually live, compared to after they are no longer live. Your…

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Did you ever wonder how social media could really impact your business? Well guess what, you’re in luck!  Today we’re sharing TechCo‘s post that showcases 11 entrepreneurs and the importance of social media for their business. One of those entrepreneurs is our very own super awesome CEO, Liza Viana! Liza shares, “As the CEO of our digital marketing agency, we see the benefits of utilizing social media each and every day including: 1) scouting potential leads; 2) drawing in those potential leads; 3) advertising quickly and easily; 4) monitoring what resonates with our target demographic; 5) keeping a pulse on what’s going on within…

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