“SEO is a constantly evolving area of our industry. It can never be ‘one and done’ when it comes to any SEO work we do for a client.”
Search engine optimization (SEO) is tough. It’s something one constantly has to stay on top of to be good at it, and it’s often confusing to marketers and business owners who know they need SEO, but who aren’t exactly sure what it is or how to “do it right.” But here at EDGE Creative, we get it – and we’re good at it.
We’re up-to-date on all of the latest SEO trends and Google algorithms that could affect your SEO efforts. We train clients on how to optimize their websites on their own – teaching them how all of their digital “assets” work together to form a cohesive SEO picture – so they can continuously build on and improve their digital presence. We also offer monthly SEO packages if clients want us to take the search reins on their site.
Our CEO Liza Viana recently spoke with the SEO pros over at Rankwatch to talk about how SEO has changed over the past decade and SEO trends on the horizon. Here’s a little bit of what she said…
“Our company, along with others in the SEO industry, have had to keep up-to-date on search engine algorithm changes and strategy changes as it relates to keywords and search,” she said. “About 10 years ago, everyone thought that ‘keyword stuffing’ based off of current search trends was the most optimal way for search engines to rank our websites or certain content on our websites. And that worked – for awhile.
“But now, with Google’s 2011 Panda update, the increasing focus of Google on semantic search with its 2013 Hummingbird update and the search engines’ abilities to interpret user intent rather than strictly using their exact queries, it has opened up a whole new, more natural way, of ‘doing SEO.’ There has been a huge increase in quality of content, rather than quantity, and it’s more important than ever for businesses/organizations, etc. to provide users with relevant, authoritative and timely content.”
Rankwatch also asked what SEO strategy she thinks will prevail in 2017. After all, isn’t that the question everybody wants to know the answer to?! Her answer: creating creating strong, authoritative content.
“I know everyone says ‘content is king’ and stresses this, but it absolutely needs emphasizing every chance we get,” Liza said.
“No matter how great your business is, if you’re not putting our great content that is relevant and helpful to your target audience, you won’t have any magnet that will draw new potential clients/customers to your business. But the content struggle is real! Churning out great content on a regular basis is extremely difficult for many businesses, particularly smaller business that don’t have the resources or time to spend writing content, or they don’t have the writing skills. They need to increasingly rely on businesses like ours to help in that department. And trust me, the investment WILL pay off!
And her advice for those considering digital marketing and SEO as a career choice?
Digital marketing “absolutely is not for people who want to sit back and ‘coast’ in their job. You need to stay current on innovations and trends, and always be sure you’re providing the optimal service to clients based on the latest, most effective strategies. You need to have a drive to learn, learn, then learn some more – and to pass what you learn on to your clients. You also need to be ready to explain – patiently and informatively – the value of digital marketing to many businesses who are still trying to enter the digital marketing age.”