CMK & Associates Real Estate is an Upstate New York real estate company specializing in properties in the Greater Capital Region. CMK & Associates opened its doors in 2008 and has rapidly grown ever since, winning over buyers and sellers alike with their Energy · Innovation · Results approach. The company was already selling more Southern Adirondack lake property than any other broker around* and extremely well-known within the region but wanted to develop a website that would specifically cater to buyers and sellers interested in lake property.
CMKLakeHouse.com Website
CMK & Associates Real Estate
Client Background
CMK Marketing is a true extension of our team. Since working with them, we’ve seen an unexpected jump in sales volume, growth in our top area agent roster, and huge increases in social engagement. They’re constantly exceeding our expectations and we’re always excited to see what they bring to table.
Bryn Brown
COO/Principal Broker — CMK & Associates Real Estate
The Challenge (Part 1)
No Existing Website
Although their main site was already up and running (one in which the CMK Marketing team also created), there was no site already created that catered to those looking to buy or sell lakefront and/or lake access properties within the Southern Adirondack region. In addition, CMK & Associates’ competitors were beating them in search for lake property-related search terms that our client wanted to rank for.
The Solution
We worked closely with the CMK & Associates team, creating a site map and drafting content that would effectively highlight their many lakefront and lake access properties within the region. With mapping functionality, new listing spotlights, browsing by a particular lake, 24/7 chat capabilities, and more, we strategized with the CMK & Associates team to develop a site that would meet the needs of buyers and sellers alike. A site that was easy to use, easy to contact an agent, mobile-friendly, visually stimulating, and one that further showcased CMK & Associates as a leader in the real estate field.
The Challenge (Part 2)
Encourage CMK & Associates Customers & Agents To Utilize The New Site
The Solution
Since CMK & Associates already had an established main brokerage website, it was important to highlight their newest CMKLakeHouse.com website so that new and potential customers would know that the brokerage was catering to their lakefront and lake access needs. Not only that, but it was important to share with the 60+ agents that they now had an additional resource when catering to their buying and listing clients. CMK Marketing trained all main contacts at CMK & Associates on lead management and backend functionality so that the team could successfully manage their new site. CMK & Associates was not only extremely impressed with their new website and its functionality but also the site’s ability to act as yet another marketing tool used to:
- Further support CMK & Associates Real Estate agents in speaking with their sellers, showcasing that the brokerage has extra exposure to potential buyers through a secondary site
- Further support CMK & Associates Real Estate agents in speaking with their buyers, showcasing that if they’re only interested in waterfront properties, the brokerage has a site catered just towards that.
- Compete from an SEO standpoint and outrank other brokers within the area, leveraging the CMK & Associates listings to show higher up in search.
- Showcase that CMK & Associates is a technology leader within the real estate business and take their customers best interests, wants and needs very seriously.
*Per ENYRMLS Statistics
