Samantha, owner of IMAD Jewelry, came to us in May of 2016 looking for a new website utilizing best practices in ecommerce (Shopify), SEO, and web design. She had done a great job on her own starting the site and business, but was ready to take her business to the next level.
Creating Samantha’s site wasn’t just about delivering an ecommerce site, but communicating an overall mission. IMAD (I Made A Difference) strives to impact a positive change on endangered animals and inspire others through its jewelry.
The IMAD pendant is specifically a reminder of the difference the wearer makes by representing a vulnerable animal. Each pendant is made in the U.S. from recycled materials, each featuring either a different dog breed or a critically endangered animal.