After several meetings with the LeverPoint team, we presented them with a new plan for the site, along with a re-structured site map in order to improve their content organization. What followed over the next few months was a string of meetings to refine the site’s content organization, layout, design and interactive features.
Our project managers and web designers sat through hours of in-person strategy meetings with LeverPoint’s marketing team and vice presidents, identifying exactly what elements of the website and what content was most important to their efforts in increasing brand awareness and ultimately, their client base. It was vitally important that the language of the website was clear and effectively relayed the services LeverPoint provided. We conducted in-depth keyword research that provided a basis not only for the content, but for the overall website structure, as well. With direction from LeverPoint management, our content team rewrote all of the content, ensuring it was informative yet interesting. Our web developers built a website with a strong SEO foundation that highlighted the key LeverPoint services, adding appropriate Calls to Action (CTAs) to drive people further into the website, adding lead-generation forms, and further optimizing photos, meta tags, descriptions, and more.
After all was said and done, it was clear that our initial discovery process and proper planning from the start of the project made the final product such a success. We launched the site on June 3, 2016, and the client was thrilled! We couldn’t be more pleased with the end result!