Inbound marketing is about using marketing to bring potential customers to you, rather than having your marketing efforts fight for their attention. Sharing is caring and inbound marketing is about creating and sharing content with the world. By creating content specifically designed to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more.
If done right, landing pages can produce a staggeringly high conversion rate for any point in your sales funnel.
Keep your leads’ attention with automatic email campaigns that keep you front of mind when they’re ready to make a purchase.
Increase customer engagement and retention with attention-grabbing email campaigns.
| STARTING LEADS PER MONTH | 6 M | 1 YR | 2 YRS |
|---|---|---|---|
| Less than 10 | 4.80x | 6.90x | 11.10x |
| 10-49 | 3.10x | 4.20x | 5.70x |
| 50-499 | 1.90x | 2.70x | 4.50x |
| 500-4,999 | 1.00x | 1.30x | 2.20x |
| ALL CUSTOMERS | 2.10X | 3.00X | 5.00X |
In 2016, an MIT Sloan MBA student completed a research study on the ROI of using HubSpot’s marketing software. Highlights include:
more visitors per month within one year
more leads per month within one year
of customers saw an increase in sales revenue within one year