Inbound Marketing
What is Inbound Marketing and How Does It Work?
Inbound marketing is about using marketing to bring potential customers to you, rather than having your marketing efforts fight for their attention. Sharing is caring and inbound marketing is about creating and sharing content with the world. By creating content specifically designed to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more.
Landing Pages
If done right, landing pages can produce a staggeringly high conversion rate for any point in your sales funnel.
Lead Nurturing
Keep your leads’ attention with automatic email campaigns that keep you front of mind when they’re ready to make a purchase.
Drip Marketing
Increase customer engagement and retention with attention-grabbing email campaigns.
The Return on Investment of Using Hubspot
Average two-year lead growth with HubSpot's software
| STARTING LEADS PER MONTH | 6 M | 1 YR | 2 YRS |
|---|---|---|---|
| Less than 10 | 4.80x | 6.90x | 11.10x |
| 10-49 | 3.10x | 4.20x | 5.70x |
| 50-499 | 1.90x | 2.70x | 4.50x |
| 500-4,999 | 1.00x | 1.30x | 2.20x |
| ALL CUSTOMERS | 2.10X | 3.00X | 5.00X |
In 2016, an MIT Sloan MBA student completed a research study on the ROI of using HubSpot’s marketing software. Highlights include:
4.10x
more visitors per month within one year
3.00x
more leads per month within one year
72%
of customers saw an increase in sales revenue within one year
