Search Engine Marketing
Google Adwords. Facebook ads. Twitter ads. Instagram ads. The list of possible digital paid search platforms seems ever-growing. But that doesn’t mean it has to be daunting. In fact, advertising on Google and these social media platforms provides such measurable results, that most businesses who have turned to these methods vow to never go back to print ads again!
When you launch paid search campaigns on these digital platforms, you can see exactly who is clicking on your ad, the result of those clicks, conversion rates, and, therefore, you see exactly what return you are getting on your investment.
For many small businesses, advertising on Facebook alone has created such massive growth, they won’t advertise anywhere else!
While each of these platforms has very different requirements for ads and the process by which you create them, you don’t have to go it alone. Leave it to EDGE to handle the work for you. We’re experts at creating and tailoring each ad on each platform to exactly the right audience, at the right time. We’ll provide regular reports to you on how your paid search campaigns are faring, so you know what’s working and what’s not.
We’re Google Adwords certified! This means our PPC team has a proven proficiency with running Adwords campaigns, and we get RESULTS for our clients!
We’ll help you get found online with better keyword usage and implementation. We consistently research and optimize text to promote higher rankings.
Ad Copy Creation
We create copy that reflects your company, services, and products and constantly optimize so that we see high performance each time.
No matter what type of ad or keyword set-forth, we conduct research and target to a specific geographic area that pertains to your key demographic.
Let us help you achieve higher conversion rates at a lower cost per acquisition! We track and monitor to make sure we’re doing just that.
Text Ad Optimization
Once ad copy has been created, we go back multiple times to make sure your key performance indicator (KPI) is being achieved.
Keeping a close eye on competitors helps us to appropriately adjust ad bids along with understanding industry and search trends.