As new users continue to join the major social sites, their “data machines” get smarter and smarter and compile more and more data. Advertisers can use thousands of data points to hone in on an ideal audience to get their offer in front of the right eyeballs. It’s borderline creepy, but from a business standpoint, it means you can build and target an audience of potential customers that are extremely likely to find value in what you have to say.

Social media ads also give you the ability to use retargeting data to put messaging in front of your website visitors, email subscribers, or people who took specific actions on your site. This is huge! These highly targeted social ads help support everything else you’re doing to market your business.

Sick of the word “data” yet? Well – because these social media platforms are so good at putting data to use, tracking the results of your campaigns is a breeze. When we work with businesses to craft and optimize their social media ads strategy, we keep conversion tracking at the core so we know exactly how your ad spend affects your bottom line.

We’ll help you craft a goal-oriented social strategy geared towards connecting with potential customers and converting them into leads or sales. A strong offer and ad strategy is the critical first step!

We’ll target the perfect audience, create effective ads, and run, monitor, and optimize your paid social media advertising efforts across the leading social platforms to accomplish business goals.

We’ll create & explain campaign analytics and tie our paid advertising efforts to tangible business results. Of course we’ll track likes and engagement, but it’s leads, sales, and conversions we’re after.

With over 2 billion monthly active users and 65% of users logging in daily, Facebook’s global dominance, massive pool of data, and robust advertising options make it the #1 platform for business growth. For most businesses, this should be where you start your journey of social media advertising. Learn more >

Pinterest can be game-changer for brands selling products or creating content catered towards females. The pool of male users continues to grow annually, but this platform is still very heavily lady-dominated. Whenever clients ask us why Pinterest should be a part of their social media advertising strategy we always say the same thing: Pinterest is the only platform where the content you publish and promote only improves over time. Pins are highly searchable and are inherently viral, because as users find and share your content, it’s shared with their audience and begins to racks up re-pins and social credibility. Rapidly evolving advertising options has helped establish Pinterest as a dominant driver of traffic.