Social Media Advertising
Harness the power of social.
Our experienced team lives and breathes social media advertising! We’ll act as an extension of your marketing team offering full-circle strategy, creation, management, and optimization services for all of your social media advertising. We’ve helped businesses in industries like education technology, e-commerce, real estate, and more harness the power of advertising on social media to move the needle on tangible business results. There’s no industry or niche this doesn’t work for, it just takes a smart strategy and a little TLC to develop winning campaigns.
Will social media advertising work for my business?
Guess what – your customers are on social media! With over 2 billion monthly active users on Facebook alone (and about 65% of them logging in daily), we can say that with confidence regardless of business size. The global acceptance of networks like Facebook, Instagram, and LinkedIn combined with insane amounts of user data gives marketers an unparalleled opportunity to reach the right people with the right message. More and more clients are beefing up social media advertising budgets because they’re proven to be effective at every stage of the sales process.
Drive better traffic to your website, generate leads, and convert new customers with social media advertising.
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What makes advertising on social media so special?
As new users continue to join the major social sites, their “data machines” get smarter and smarter and compile more and more data. Advertisers can use thousands of data points to hone in on an ideal audience to get their offer in front of the right eyeballs. It’s borderline creepy, but from a business standpoint, it means you can build and target an audience of potential customers that are extremely likely to find value in what you have to say.
Social media ads also give you the ability to use retargeting data to put messaging in front of your website visitors, email subscribers, or people who took specific actions on your site. This is huge! These highly targeted social ads help support everything else you’re doing to market your business.
Sick of the word “data” yet? Well – because these social media platforms are so good at putting data to use, tracking the results of your campaigns is a breeze. When we work with businesses to craft and optimize their social media ads strategy, we keep conversion tracking at the core so we know exactly how your ad spend affects your bottom line.
Social Strategy
We’ll help you craft a goal-oriented social strategy geared towards connecting with potential customers and converting them into leads or sales. A strong offer and ad strategy is the critical first step!
Campaign Management
We’ll target the perfect audience, create effective ads, and run, monitor, and optimize your paid social media advertising efforts across the leading social platforms to accomplish business goals.
Analytics & Scale
We’ll create & explain campaign analytics and tie our paid advertising efforts to tangible business results. Of course we’ll track likes and engagement, but it’s leads, sales, and conversions we’re after.
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Are you just getting started with social media, or want someone to help grow & manage existing accounts?
Facebook Advertising: Most Popular
With over 2 billion monthly active users and 65% of users logging in daily, Facebook’s global dominance, massive pool of data, and robust advertising options make it the #1 platform for business growth. For most businesses, this should be where you start your journey of social media advertising. Learn more >
2 Billion
UNIQUE
MONTHLY
USERS
75%
SPEND AN AVERAGE
OF 20 MIN OR MORE
ON FACEBOOK
50 Million
SMALL BUSINESSES
HAVE BRANDED
FACEBOOK PAGES
92%
OF MARKETERS
ADVERTISE
ON FACEBOOK
Instagram Advertising: Fastest Growing
Since Facebook owns Instagram, marketers are able to take advantage of the same high-level targeting opportunities on both platforms. This visual and attention-grabbing app is the perfect fit for businesses looking to showcase products, take customers behind the scenes, or build local awareness. Cultivating a community organically still works well, but proactively running Instagram ads to a targeted group of users is a serious opportunity for businesses to connect with potential buyers on the fastest growing social network.
600 Million
UNIQUE
MONTHLY
USERS
55%
USE INSTAGRAM
TO CONNECT WITH BRANDS
5 Million
EXPECTED
MOBILE AD
REVENUE IN 2017
71%
OF COMPANIES
USE INSTAGRAM FOR MARKETING
Pinterest Advertising: Evergreen
Pinterest can be game-changer for brands selling products or creating content catered towards females. The pool of male users continues to grow annually, but this platform is still very heavily lady-dominated. Whenever clients ask us why Pinterest should be a part of their social media advertising strategy we always say the same thing: Pinterest is the only platform where the content you publish and promote only improves over time. Pins are highly searchable and are inherently viral, because as users find and share your content, it’s shared with their audience and begins to racks up re-pins and social credibility. Rapidly evolving advertising options has helped establish Pinterest as a dominant driver of traffic.
317 Million
UNIQUE
MONTHLY
USERS
33%
OF USERS
CHOOSE PINTEREST
OVER GOOGLE SEARCH
$59
AVERAGE ORDER
VALUE FROM PINTEREST
REFERRAL TRAFFIC
93%
OF PINNERS
USE PINTEREST TO PLAN
OR MAKE PURCHASES
YouTube Advertising: Better Than TV
Video – in one form or another – is quickly becoming the cost of entry to being relevant across multiple platforms. Although Facebook, Instagram, Snapchat and more have integrated video into the user experience, YouTube still remains the king of online video racking up 5 billion video views every single day. Marketing on YouTube takes more than just the “if you build it they will come” approach. We can you use an existing video (or help you create one!) to drive real business results like leads, opt-ins, and sales with YouTube advertising.
1 Billion
UNIQUE
MONTHLY
USERS
18-49
MORE 18-49 YR OLD
REACH THAN ANY
US CABLE NETWORK
2 Million
AVERAGE
VIDEO VIEWS
PER MINUTE
> 50%
OF VIDEO VIEWS
COME FROM
MOBILE DEVICES
These platforms dominate the attention of your customers
(whether you like it or not ).
Our team of social experts will help you reach them
with result driven campaigns across today's major platforms!
